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From Social Media Buzz to Global Spotlight: Detty December Puts Ghana on the World Stage

Detty December in Ghana has gained international recognition after being featured on CGTN Africa, a branch of CGTN, one of Asia’s largest global news networks with over 159 million followers worldwide.

The documentary highlights how Ghana has become a global hub during December through what is now widely known as Detty December, a term originally coined in Nigeria. What began as a simple social media trend has grown into a major tourism movement, driving economic activity, creating jobs, and attracting visitors from around the world.

According to newly released figures, Ghana recorded unprecedented revenue from tourism last year, with the December festivities playing a significant role in that success. 

The feature underscores the power of strategic storytelling, collaboration, and confidence in the Black Star Experience, showcasing how Ghana continues to open its doors and warmly welcome the world.

Writer: Frederick Nortey 

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