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Ghana’s Secret Tourism Superpower: The Warmth of Its People, Says GTA Boss

The Chief Executive Officer of the Ghana Tourism Authority, Maame Efua Houadjeto, has emphasized that Ghana’s greatest draw for visitors isn’t just its scenic attractions or vibrant events, it’s the warmth, hospitality, and character of its people that truly make the country unforgettable.

Speaking in an interview with Francis Doku, she said “One of Ghana’s greatest tourism assets is our people. The warmth, openness, and everyday hospitality of Ghanaians are what visitors remember long after the events and landmarks.

 As we strengthen our programmes and global positioning, we are intentional about preserving that human connection. It is part of the experience we offer and something we must never lose sight of,”. 

Writer: Frederick Nortey 

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