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Tourism Can’t Grow in Silos: GTA Begins 2026 with Industry Stakeholder Engagement

The Ghana Tourism Authority (GTA) has officially begun its 2026 activities with an important stakeholder meeting to set the tone for the year ahead.

The meeting brought together key players from across the tourism sector, including hospitality operators, tour operators, event promoters, cultural and heritage practitioners, and other service providers. The gathering created an opportunity for open discussion, shared ideas, and collaboration as the industry prepares to work together to grow tourism in the year ahead.

Addressing the attendees, the Chief Executive Officer of the Ghana Tourism Authority, Maame Efua Houadjeto said “this year, our engagement with industry stakeholders will be more deliberate, more consistent, and more results-driven.”

“Tourism cannot grow in silos. Our focus is to work closely with stakeholders, listen more, align better, and build a sector that is professional, competitive, and globally respected.” 

“Training is no longer optional. To protect Ghana’s tourism brand and remain competitive, we must continuously upgrade skills, improve service delivery, and professionalise every layer of the sector,” she added. 

The Ghana Tourism Authority will prioritise targeted training programmes to support industry players and raise standards across the board.”

Writer: Frederick Nortey 

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